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Brief

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When the reins of SMART Building Supply changed hands, there was a pressing need to not only devise a new logo but also to redefine its entire brand identity. The pivotal role of a graphic designer in such transitions cannot be emphasized enough

At the heart of this transformation is the design of a logo that resonates with the essence and vigor of the business. For SMART, inspiration struck swiftly. The design took shape, drawing inspiration from a superhero emblem, symbolizing the brand’s commitment to being a dependable ally for builders everywhere. The typographic element was crafted to stand out and be recognizable, designed in such a manner that it could confidently stand alone, yet harmoniously complement the main emblem. Together, they forge a potent visual representation of the company’s renewed vision under its new leadership.[/vc_column_text][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][thb_image full_width=”true” animation=”animation bottom-to-top” image=”1230″][/thb_image][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation left-to-right” image=”1234″][/thb_image][/vc_column][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation right-to-left” image=”1232″][/thb_image][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1473585941175{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column][vc_row_inner thb_max_width=”max_width” el_class=”align-center”][vc_column_inner offset=”vc_col-lg-9 vc_col-md-10″][thb_image_slider thb_overflow=”overflow” thb_margins=”margins” thb_navigation=”true” autoplay=”true” autoplay_speed=”3000″ images=”1288,1289,1290,1291,1296″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1473265625605{padding-top: 10vh !important;padding-bottom: 10vh !important;background-color: #f6f6f6 !important;}” el_class=”align-center” thb_row_title=”Service”][vc_column][vc_row_inner thb_max_width=”max_width” el_class=”align-center”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-9″][vc_column_text]

Service

Logo design intricately intertwines the development of a mark and a logotype. Take, for instance, the iconic ‘swoosh’ as the mark, and ‘Nike’ as the logotype. In this realm, graphic components, artistic illustrations, and typography are not just assembled; they are orchestrated with finesse, accuracy, and balance. The emblem’s enduring resonance is of paramount importance. Each business necessitates a robust identity, with its logo acting as the cornerstone that mirrors its essence, ethos, strengths, and offerings. Hence, a logo transcends mere typeface and graphics; it’s a thoughtfully curated representation of a business’s very soul.

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