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© 2024 Gerry Scott

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Projects
- Logo Design

Logo Design

Client: Gerry Scott Portfolio
Date: June 22, 2023
Services: Logo, Art Direction, Branding

01. Process

Logo design is a meticulous art form.

The primary responsibility of a graphic designer is to craft an emblem that not only captivates but also encapsulates the essence and vitality of the business or product it symbolizes. Engaging in thorough research and maintaining open communication with the client is pivotal to this process.

The journey of logo creation involves harmonizing the mark with its logotype. Every graphic element, illustration, and typeface demands careful consideration and a deft touch. The emblem’s enduring impact cannot be understated; its perception is instant and unmistakable. It’s imperative for businesses to possess a robust identity, with the logo standing as its foundational emblem, mirroring its character, ethos, capabilities, and offerings. Given the depth and significance of this craft, logo design remains my most cherished specialization within the realm of graphic design.

02. Logo Experience

“It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes.” -Paul Rand

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© 2024 Gerry Scott

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