(I Equal Energy)


I=Energy is a dynamic athletic apparel brand designed to motivate athletes to tap into their highest potential.

My collaboration with I=Energy began in the summer of 2019. They were on the hunt for an art director who could navigate the myriad of creative and production challenges they faced after earlier endeavors didn’t pan out. It didn’t take long for us to forge a partnership, and I dived into the project headfirst. The underlying philosophy of I=Energy is profound: We are beings birthed from a universe teeming with energy, and we embody this very essence. The brand aims to channel this cosmic and innate energy, encouraging wearers to engage in athletic pursuits and achieve unparalleled performance.

To this day, I remain deeply involved in shaping I=Energy’s narrative, focusing on apparel design, brand cultivation, and website enhancement.

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Client: I=Energy
Date: 2022-03-06
Services: Art Direction, Graphic Design, Web Design, Branding, Product Development, Print, Digital Marketing, Screenprinting

Product Development

The logo redesign for I=Energy was my starting point. A contemporary update was essential to truly capture the essence and vision that I=Energy aimed to convey. While subtle refinements were made to the illustrative mark, the logotype underwent a comprehensive transformation, emphasizing strength and dynamism. Parallel to the logo’s evolution, I delved into product development. Analyzing past designs, it became evident that a fresh approach was imperative.

Website Development

I=Energy needed an e-commerce website to promote and sell their products. 

While the revamped logo served as the inception of I=Energy’s brand transformation, the broader vision encompassed more than just aesthetics. The contemporary logo overhaul was pivotal in authentically mirroring the essence of I=Energy. While there were nuanced adjustments to the illustrative component, the logotype was entirely reimagined to resonate with strength and vigor.

In tandem with the logo’s metamorphosis, the necessity for a well-designed website became clear, especially in the realm of e-commerce. A user-friendly and intuitive online platform is not just a bonus; it’s a critical tool for businesses in today’s digital age. Ensuring seamless navigation, efficient product searches, and a smooth checkout process are paramount for retaining customer interest and trust. Upon examining previous designs, it was evident that a rejuvenated and user-centric e-commerce approach was crucial for I=Energy.