Brief
When the reins of SMART Building Supply changed hands, there was a pressing need to not only devise a new logo but also to redefine its entire brand identity. The pivotal role of a graphic designer in such transitions cannot be emphasized enough
At the heart of this transformation is the design of a logo that resonates with the essence and vigor of the business. For SMART, inspiration struck swiftly. The design took shape, drawing inspiration from a superhero emblem, symbolizing the brand’s commitment to being a dependable ally for builders everywhere. The typographic element was crafted to stand out and be recognizable, designed in such a manner that it could confidently stand alone, yet harmoniously complement the main emblem. Together, they forge a potent visual representation of the company’s renewed vision under its new leadership.
Service
Logo design intricately intertwines the development of a mark and a logotype. Take, for instance, the iconic ‘swoosh’ as the mark, and ‘Nike’ as the logotype. In this realm, graphic components, artistic illustrations, and typography are not just assembled; they are orchestrated with finesse, accuracy, and balance. The emblem’s enduring resonance is of paramount importance. Each business necessitates a robust identity, with its logo acting as the cornerstone that mirrors its essence, ethos, strengths, and offerings. Hence, a logo transcends mere typeface and graphics; it’s a thoughtfully curated representation of a business’s very soul.
Client: SMART Building Supply
Website: smartbuildingsupply.com
Date: 2016-09-01
Services: Logo Design, Brand Identity
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