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Info

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WebSite for Hurt’s Signs

A comprehensive visual language was crafted, encompassing everything from a revamped logo to typography and color schemes, mirroring both the new brand image and ERA’s fundamental principles. As a provider of human resources training, ERA sought a design that was both assertive and approachable. Recognizing their need for a holistic brand transformation, I delivered a fresh logo, brand guidelines, print materials, and digital presentation assets.[/vc_column_text][thb_button style=”thb-border-style” size=”small” animation=”animation bottom-to-top” icon=”” link=”url:https%3A%2F%2Ferahr.org%2F|title:Visit%20Website|target:_blank|rel:nofollow”][/vc_column_inner][vc_column_inner width=”1/2″][vc_empty_space height=”65px”][thb_portfolio_attribute style=”style3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1649854789193{margin-bottom: 7vh !important;padding-top: 7vh !important;padding-bottom: 7vh !important;background-color: #a3eaf2 !important;}”][vc_column][vc_empty_space height=”80px”][thb_image retina=”retina_size” animation=”animation fade-in” alignment=”aligncenter” image=”1406″][/thb_image][vc_empty_space height=”80px”][/vc_column][/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]

Brief

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Since 1946, ERA has operated from Cincinnati, Ohio, offering comprehensive human resource support to businesses both locally and across the nation. Their branding objective was to portray themselves as a modern enterprise that upholds timeless values and standards. The journey began with the logo design for this initiative.

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Branding Guidelines

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Brand guidelines serve as a set of documented principles and directives that dictate how a brand should be depicted. This manual encompasses elements integral to a brand’s identity, including logos, fonts, colors, images, and more. Adhering to these guidelines guarantees a uniform brand presentation.

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Design

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Following the development of ERA’s logo and brand guidelines, marketing material was quickly needed. 

To effectively introduce ERA’s rejuvenated image, a range of materials from corporate identity packages to brochures and PowerPoint presentations were promptly developed. Marketing a company’s new brand is crucial. Not only does it signal a company’s evolution or strategic shift, but it also re-engages existing clients and attracts potential ones. A consistent and well-promoted brand sets a strong foundation for a company’s image in the market, ensuring that its values, mission, and offerings are clearly communicated and resonated. It’s a pivotal step in ensuring that the company remains relevant and continues to thrive in a competitive landscape.[/vc_column_text][/vc_column][/vc_row][vc_row thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”60px”][vc_column_text]

Brochure Design

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Corporate Identity. Branding. Presentations. 

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