Info
Brand Identity for Employers Resource Association
A comprehensive visual language was crafted, encompassing everything from a revamped logo to typography and color schemes, mirroring both the new brand image and ERA’s fundamental principles. As a provider of human resources training, ERA sought a design that was both assertive and approachable. Recognizing their need for a holistic brand transformation, I delivered a fresh logo, brand guidelines, print materials, and digital presentation assets.
![era_logo-1-forbigmidimage_1096x1096c](https://gerryscott7.com/wp-content/uploads/2022/04/era_logo-1-forbigmidimage_1096x1096c.png)
Brief
Since 1946, ERA has operated from Cincinnati, Ohio, offering comprehensive human resource support to businesses both locally and across the nation. Their branding objective was to portray themselves as a modern enterprise that upholds timeless values and standards. The journey began with the logo design for this initiative.
![era_featureimage_960x980_v2_07](https://gerryscott7.com/wp-content/uploads/2022/04/era_featureimage_960x980_v2_07.jpg)
![era_logofeature_960x980_v2_07](https://gerryscott7.com/wp-content/uploads/2022/04/era_logofeature_960x980_v2_07.jpg)
Branding Guidelines
Brand guidelines serve as a set of documented principles and directives that dictate how a brand should be depicted. This manual encompasses elements integral to a brand’s identity, including logos, fonts, colors, images, and more. Adhering to these guidelines guarantees a uniform brand presentation.
![ERA_Brand-Guidelines-vbeta2-JUNE-2020-1](https://gerryscott7.com/wp-content/uploads/2022/04/ERA_Brand-Guidelines-vbeta2-JUNE-2020-1.jpg)
Design
Following the development of ERA’s logo and brand guidelines, marketing material was quickly needed.
To effectively introduce ERA’s rejuvenated image, a range of materials from corporate identity packages to brochures and PowerPoint presentations were promptly developed. Marketing a company’s new brand is crucial. Not only does it signal a company’s evolution or strategic shift, but it also re-engages existing clients and attracts potential ones. A consistent and well-promoted brand sets a strong foundation for a company’s image in the market, ensuring that its values, mission, and offerings are clearly communicated and resonated. It’s a pivotal step in ensuring that the company remains relevant and continues to thrive in a competitive landscape.