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© 2024 Gerry Scott

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Projects
- Movement

Movement

Logo Design, Brand Identity, and Print Design.

Somewhere in the 2000s when Brooklyn was Brooklyn an exciting continuous event was happening. MOVEMENT was headed by Damon and Derek of Earwig Records. Events took place at the legendary Frank’s Lounge in Fort Greene, Brooklyn. DJs came from all over came to perform for a largely intellectual and artistic crowd. I was hired to create the logo and promotional print material.

Client: Movement
Date: 2015-10-08
Services: Logo Design, Brand Identity, Print Design

Brief

As art director for the MOVEMENT project, my goal was to go all out creative. It had to reflect the music and creative appeal of the alt funk house Brooklyn scene. 

Each printed piece was to be a work of art. There is nothing better for a graphic designer than that type of creative freedom. Each of these projects used elements of photography, illustration, collage and typography. The final products were pasted, hung, placed and handed out all over Brooklyn and Manhattan.

Process

The projects for MOVEMENT were pretty rapid fire. There was no time to explore directions. I had to create something to promote the event frequently and quickly. It was exhilarating and frantic.

“Don’t think about making art, just get it done. Let everyone else decide if it’s good or bad, whether they love it or hate it. While they are deciding, make even more art.” -Andy Warhol

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Gerry Scott 7
Phone

+1 718-636-9074

Copyright

© 2024 Gerry Scott

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